Email Pricing Plans

our world class automation tool.

Our Free Starter Plan

Send email campaigns to up to 2,000 of your subscribers for $0 per month. Upgrade whenever you’re ready and gain access to additional enterprise features.




Emails per month


Cost per month


Sends per month

Cost per month USD


Sends per month

Cost per month USD


Sends per month

Cost per month USD

Start now for free and upgrade any time you want

Feature Comparison

What's Included



Behavior-based Email Follow-up Automation New

Actions, such as opens and clicks, can trigger emails to send, creating more targeted campaigns for your subscribers.


Behavior-based List Management Automation New

Move subscribers from one list to another automatically based on email engagement to ensure contacts are always receiving the best, most relevant content.


Website Engagement Automation New

Track subscribers from your email campaigns to your website and automate follow-ups based on the pages they visit.


Automated Customer Journey Templates New

Strategy templates from onboarding to conversion and beyond. Simply fill out the details to match your goals.


Cart Abandonment Automation New

Never miss out on potential sales by converting the leads who have left items in the shopping cart.


A/B Testing

Test Subject Lines, From Names, Send Times or even Campaign vs. Campaign to see how your subscribers are likely to react to your emails based on opens and/or clicks.


Targeted Emailing

Discover your most loyal and engaged subscribers. Easily see who is opening all or some of your email campaigns or the ones clicking on specific links. Also re-engage inactive subscribers.


Data Security Pin

Protect your lists by enabling a password required before exporting any contacts. An excellent solution for businesses with multiple individuals accessing an account.


Master & Sub-Accounts *

Control a Master Account and create individual accounts for separate teams, departments, clients or anyone else. Enables the Master Account to manage payments, as well as share lists and templates to Sub Accounts. *Sub-accounts are available for List Plans of 1K Subscribers or above.


Insanely Simple Drag & Drop Editor

Quickly and easily design an email campaign that matches your brand and style. Every feature at your fingertips without any design or coding experience necessary.

Responsive Templates

Create beautiful emails ready to engage on any device. Look great on a desktop, laptop, tablet or smartphone, on any browser and any inbox client.

Signup Forms

Grow your email lists by creating easily embeddable signup forms, or pop-up forms, to be placed anywhere potentials subscribers may frequent such as your website or Facebook page. Limited with Free Starter Plan to only 75 signups per day. Unlimited for all paid plans.

Basic Drip Campaigns

Send automated campaigns based on triggers from your contact list data. This could be when a contact is added to your list or by data collected in the subscription process.

RSS Email Campaigns

Populate email campaigns directly from your blog, keeping subscribers up-to-date and entice them back to your site.

Email Delivery Management

The Benchmark Email deliverability team works hard with partners like Return Path and the Email Sender & Provider Coalition to help your emails hit the inbox.

Google Analytics Tracking

See the success of your email campaigns by tracking your campaigns through to your site and ultimately conversions. Discover what’s working along each step of your funnel while testing and improving to deliver greater ROI.

List Management & Segments

Keep your contacts organized in order to deliver the most relevant content to each subscriber. Easy list management allows you to segment based on interests, purchase history, location and more.

List Hygiene

Only send to the engaged subscribers who want to hear from you. Clean lists of inactive subscribers or segment them for re-engagement campaigns. Validate your contacts to ensure the highest quality lists.

Live Engagement Reports

Track the success of your email campaigns with real-time reports that show opens, clicks and more.

Opens by Hour Reports

Discover the best time to send your email campaigns by viewing opens by the hour.

Click Heatmap Reports

See what of your design and layout is most successful with click heat maps.

Opens by Device Reports

Gain a better understanding of your subscribers and design for them thanks to Opens by Device Reports.

Surveys & Polls

Receive valuable feedback from your subscribers and get the answers you need to help your business thrive.

Unlimited Video Storage

Save videos in your Video Library from services like YouTube, Vimeo and more for easy access.

10 MB of Free Image Gallery Storage

Store images directly in your Benchmark account to easily create engaging content. Receive unlimited storage with add-on.

Social Media Integrations

Enjoy the combined power of social media and email marketing with integrations that help you boost the effectiveness of both.

eCommerce Integrations

Keep customers in the purchase cycle with integrations that automatically add new customers to lists, which can also trigger specific customer journeys.

Email Template Integrations

Automatically pull data into your email campaigns for events, surveys and more.

Contact List Integrations

Turn followers, fans, customers and more into subscribers with integrations built to import contacts directly into your Benchmark account.

More Features

No design experience required

Use our professionally designed templates or easily drop your images into our email designer.

Easily import data from your apps

Started a list already in another app? Port it over to get started quickly.

Gmail, Zendesk, and Shopify

Build your list with signup forms

Start keeping in contact with your customers by using our Facebook or Wordpress signup forms to build your email lists.

Free 24/7 Service & Support

Get support with your free plan. You can call chat or submit a ticket with any questions.

Download Pricing PDF


List Verification

Ensure the highest quality subscribers and deliverability by having your list(s) verified. Learn More

$3.00 For every 1,000 contacts

Image Hosting

Upgrade your basic storage so that all of your most engaging images, logos and graphics are at the ready thanks to unlimited image hosting. Learn More

$5.00 Monthly unlimited storage

Dedicated IP

Remove yourself from the crowd, taking control of your sending reputation and delivery into the inbox.

Learn More

$28.95 Monthly

Inbox Checkers

View how your email campaigns will appear on any device, in every inbox client and on every browser.

Learn More

$14.00 FOR 100 TESTS

Automate your marketing based on behavior

Create automated customer journeys based on subscriber engagement that enable more powerful connections, deliver on value and make your subscribers feel as if you’re catering to their individual needs.

We integrate with your favorite apps

With our integrations you can port over your existing data easily or boost the power of your Benchmark Email account.

Shopify, Facebook, and Google

25% discount for non-profit organizations

Benchmark Email offers a 25% discount to registered non-profit organizations. In case you purchase a paying plan before submitting your papers to us, your 25% discount will be applicable from the next billing cycle onwards.

Learn More

Practical Strategies & Resources for Marketers

Feel like you’ve got a team of experts at the ready thanks to the Benchmark Blog, webinars, video tutorials and our Facebook and Twitter channels all sharing tips and ideas for your next marketing campaign, backed by data and years of experience.

Free 24/7 Service & Support

Have a question or hit a bump in the road? Reach our stellar support any time you need. Call, chat or email.

Download Pricing PDF

Are You a Non-Profit that Benefits Children?

We can help your kid-focused organization increase awareness for your cause, expand your reach to gain more donations and boast about all your impressive accomplishments. Let Benchmark pick up the tab for your email marketing.

Learn More

Get started with a free plan

The Benchmark Starter Plan was built to get you off the ground with your email marketing and customer engagement efforts and to experience the practical tools available.

Send email campaigns to up to 2,000 of your subscribers for $0 per month. Access basic features and only upgrade when you need to.

I am finding this software to be very easy to work with and integrate within our websites. I really enjoy the drag and drop for email set up, as well as the ability to send surveys. this will be a great fit for our company.


I like the ease of use and analytics. Quick and easy method for sending email.
I like the up-to-date analytics with open rates and bounce backs as well.

Michael Larson. Director of Client Services at Mission Search Imaging

Interface is pretty self explanatory and easy to grasp. I don’t find it cluttered.
With unnecessary options and info like I have with other providers. They have a good overview of statistics and easy to edit templates with different integration options if needed.

Jen L. Interior and Graphic Design, Associate IIDA